ABOUT
Discovery is at the heart of what we do
We help architects, designers and property people with copywriting and coaching services by creating marketing content, such as books, so that they win better work and feel confident about sharing their brand with the world.
We’ve been doing just that for more than 15 years.
Why?
We believe in the craft of writing and our purpose is to make people feel. The vision we have is to use joyful words to add to the conversation of enriching our cities, projects and lives who bring them to life.
Together, the craft of writing and the way words make people feel inform our tagline, which underpins the work we select and the clients we work with:
Uncovering what’s hidden, and respectfully sharing it with the world.
Atrium Media brings a journalism skillset to copywriting with more than 15 years as a qualified journalist. We write books, copy and content strategy for designers, architects, property people, industry associations, publishers and agencies all around Australia.
We leverage our commercial and journalism experience to create exceptional copy. We have lived and breathed professional writing for many years, and that gives us a competitive edge that few can match. As a result, we’ve worked with some of the biggest property brands and associations in Australia.
As passionate supporters of the Australian design industry, we feel it’s a privilege to step through doors that are usually closed and to bring their stories – and businesses – onto the page (or screen!).
We love to work with
What we value
Absolute care
It’s not just about meeting deadlines and briefs. That’s a given. We ensure that every touchpoint is informed, intelligent and responsive from start to finish. Our systems and processes keep projects on track at all times – there’s no second guessing.
Curiosity
As great observers, we have an innate sense of curiosity about everything. We work by asking questions, revealing what needs to be asked, but also understanding that sometimes it’s the pauses and gaps during interviews that unveil the magic beneath.
Legacy
Writing does justice to great projects and contributes to the legacy of the projects, so they can be appreciated for generations. We’re proud to be part of these conversations and that our words leave a mark, as well as on the people who inhabit them.
Creativity
The joy of bringing to life a project through collaboration and creativity is the stuff that we thrive on. We enjoy the personal process of creativity as much as the finished product, and releasing something meaningful and beautiful into the world.
Delivering insightful, meaningful content
“Our business covers a range of different industries, and Annie is never daunted by the technical subject matter or in finding interesting angles to engage our audiences, delivering insightful, meaningful content.”
Stephanie Bleakley, Marketing Manager Total Facilities & DesignBuild, Diversified Communications Australia
About Annie Reid
FOUNDER
Hello! I’m Annie and I’m the director of Atrium Media. As an active design journalist for 20 years, I understand the A&D landscape and how to deliver joyful content to help my clients. I have a deep love and respect for great design and the people behind the objects and spaces.
I was 14 when I knew I wanted to be a journalist. I remember hearing the click clacking of my grandfather’s typewriter in his den, also a journalist and published author. But my passion for property had struck even earlier; discovering the nooks and crannies of a family home by the beach, playing hide and seek amongst the fruit trees in the backyard of my grandmother’s house.
“My first published editorial was in the Herald Sun newspaper at 16; a review of the play ‘Robin Hood’ performed in the Royal Botanic Gardens. To this day, I have no idea how the editor found me, but my path was set and it was clearly meant to be. I was later awarded a Fairfax journalism cadetship after graduating university.”
But that wasn’t enough; I knew there was more. Fleet Street, London was calling. I left Australia with a backpack and a ticket, worked on a local London newspaper and a luxury homes magazine, plus flew around Europe on press trips writing about property the other half live in.
“Between the headlines and deadlines, I had a revelation. I realised I could use words to help uncover what others created, designed and built, in the same way I uncovered my grandfather’s life through his autobiographies. And then tell their stories.”
Today, Annie has built a proud body of work comprising publications, books, newspapers and client projects that leaves a legacy and fills her bookshelves. Work that will live on in generations of her family as a testament to a simple desire to design better for life.
