A design partnership over the long-term
Atrium has partnered with award-winning Australian tapware and bathroom design brand, Phoenix tapware, for several years. More recently, Phoenix engaged Atrium to refresh around 60 pages of their website. A complex site with extensive product descriptions, the site also needed SEO copywriting, with attention to detail to understand the nuances of bathroom fittings and fixtures.
Designer tapware entering a new phase
The copy was for Phoenix’s new website, with a strong brand approach and seamless integration with the company’s brand mission and values. The project relied on excellent communication and interviewing skill to extract the right tone and balance.
SEO content in partnership with an external agency