avant garde health

A high level agency copydeck

Award-winning agency, Assembly, contacted Atrium to create a full copy deck for their client, Avant Garde Health, a new hospital and medical model that bridges the gap between private and public healthcare.

Taking health to a new level

The copy was for AGH’s new website, and other marketing collateral as needed. Assembly also had a high-end illustrator onboard, and needed content to match with a very specific style and tone to suit the brand – cheeky, yet professional.

  • Agency collaboration

  • Website content

  • Strong tone of voice development

Annie took to it like a duck to water and turned around a strong, captivating deck of copy.

“A tricky and complex job, it required in-depth understanding of the healthcare system, a grasp of the fundamentals of the new medical model and the capacity to tell this story in an educational and engaging manner. No easy task. But Annie took to it like a duck to water and turned around a strong, captivating deck of copy. Suddenly our client, who simply had a vision, had a story and real and tangible marketing materials to take to launch.”

Nikki Johnstone, Creative services manager, Assembly

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