The problem…
Aspen Medical celebrates two decades in business and required a new coffee table book to tell its story. The global organisation works in remote, challenging and under-resourced places around the world, delivering leading humanitarian, disaster response, healthcare and hospital tech solutions.
Aligned by a strong social purpose that informs everything they do wherever they are needed, the business required a narrative with more than 50 people to be featured; key stakeholders, team members, medical professionals and government officials – but lacked the time and skill to do this in-house.
… and the approach.
Working closely with Eamonn Quinn, Aspen’s Director – Global Communications, Media & PR, and Glenn Keys AO, Managing Director – Annie worked within a four-month timeline to create a book with a consistent tone of voice that told the Aspen story.
Annie took the time to personally interview everyone required for the book, which created richness and layered stories from all over the world. The effect was a title that truly reflected the deep social purpose and the impact that underlines Aspen’s everyday approach.
Annie also created a strict project management timeline with a weekly WIP meeting, not only ensuring a smooth process but also enabling Annie to deliver the book on time.
Annie understood the brief perfectly.
“Annie understood the brief perfectly, she got us. The quality of Annie’s writing meant that when it came to edits, there was not a lot to tweak. Annie gave the writing process structure and deadlines. We had regular catch-ups which helped synchronise a book that had many people across the organisation globally making a contribution. She listened to ideas and was very patient with us!”
Eamonn Quinn, Aspen Medical Director – Global Communications, Media & PR