I write books and journalism-led communications for the built environment industry.
You’re wonderfully creative and committed to your clients, practice and career. In other words, you’re juggling all the things.
But no one teaches you how to run a successful practice, and there are big gaps when it comes to your business marketing. Worse still, your competitors are starting to win all the work.
Hi! I’m Atrium Media’s founder, Annie Reid. I’ll create your content and comms, so you can:
- Win back time and win the projects you deserve
- Become a thought leader and supercharge your brand
- Create a best-selling book in Australia’s leading bookstores
- Make a bigger impact and stand out in your industry
Here’s what I do

20-year journalist – Annie Reid
The founder and director of Atrium Media, Annie Reid writes the sort of copy that wins architects and designers better work. Whether a book or a website, Annie believes in the craft of writing and her purpose is to make people feel, because her stories jump off the page. Skills developed from a rich career in journalism, such as listening, uncovering the best angles and a relentless curiosity for what makes people tick.
A passionate supporter of the Australian design industry, Annie feels it’s a privilege to step beyond someone’s front door and tell their story. She uses her words to add to the conversation of enriching our cities, projects and people who bring them to life. As a result, Annie has worked with some of Australia’s major mastheads, magazines, brands, design practices and associations.
Annie’s experience
Top insights
Featured projects

Annie was highly organised, always communicated clearly and gave me incredible guidance.
“Annie was a joy to work with! When I was initially speaking to potential ghost writers she clearly stood out, and upon working with her, did not disappoint. She was highly organised, always communicated clearly, gave me incredible guidance, and always over delivered. Through her creativity, she came up with an amazing framework for the book that I don’t feel would have been achieved if I worked with anyone else. I really could not be happier… Annie would be an asset to absolutely anybody that was lucky enough to work with her!”
Nick Bracks, acclaimed actor, entrepreneur, mental health advocate and author of Move Your Mind, published 2021.
Clients who love my work
















